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From Pilot to Production: Scaling GenAI Copilots Across 12 Business Functions

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maayan-tech-case-studies-gen-ai

The challenge

GenAI pilots are easy to launch—and easy to stall. Many organizations prove value in a small group, but struggle to scale across functions because data isn’t ready, guardrails are unclear, adoption is uneven, and success metrics are not operationalized. To move from novelty to measurable impact, copilots must be productized: connected to real workflows, governed like enterprise software, and measured like any other business program.

An enterprise launched an initial GenAI pilot to assist employees with content drafting and Q&A. Early feedback was positive, but scaling introduced new obstacles.

Key challenges included:

  • Too many use cases, no prioritization
    Every department wanted “a copilot,” but use cases varied widely. Without a structured selection process, ROI and delivery timelines were unpredictable.

  • Fragmented knowledge and inconsistent data access
    Relevant information lived in SharePoint, PDFs, CRM records, ticketing systems, and internal wikis. There was no unified approach to retrieval, permissions, or freshness.

  • Security and compliance concerns
    The organization needed data protection, auditability, and controlled tool use—especially when copilots interacted with customer data, contracts, or regulated workflows.

  • Inconsistent user experience
    Different teams built separate prototypes with different prompts, tools, and UI patterns. Users lacked a consistent experience and trust in outputs.

  • No production operating model
    There was no monitoring for quality, drift, usage, or risk. The pilot had no path to enterprise reliability, SLAs, or support ownership.

The goal was to build a scalable GenAI copilot platform and deploy function-specific copilots quickly—while ensuring security, governance, and measurable value.

Solutions

Maayan Technologies delivered an enterprise GenAI copilot program using a product mindset: platform + reusable components + governed delivery + measurable outcomes.

1) Use-Case Factory and Prioritization Framework

We established a structured intake and scoring model to select and sequence the highest-value use cases across functions. Use cases were scored on:

  • Frequency and time saved

  • Business impact and risk level

  • Data availability and integration complexity

  • Compliance sensitivity and approval needs

  • Feasibility to deliver within defined sprints

This created a clear rollout roadmap across 12 functions (e.g., customer support, sales, marketing, HR, finance ops, procurement, legal, IT ops, engineering enablement, compliance, supply chain, and leadership reporting).

2) Shared Copilot Platform (Reusable Core)

Instead of building 12 separate systems, we built a shared copilot foundation:

  • Retrieval architecture for internal knowledge (search + RAG)

  • Identity-aware permissions and access control

  • Prompt and tool orchestration layer

  • Policy guardrails and content filters

  • Logging, audit trails, and feedback capture

  • Monitoring dashboards for usage, quality, and performance

Function copilots used the same platform components, accelerating delivery and ensuring consistency.

3) Knowledge Readiness and “Trusted Sources” Layer

We curated high-value knowledge sources and implemented:

  • Document ingestion and normalization pipelines

  • Metadata tagging, freshness policies, and version control

  • Role-based retrieval so users only saw what they were allowed to see

  • Grounded response generation with citations to source documents

This improved trust and reduced hallucination risk.

4) Workflow Integration and Tool Use

Copilots were connected to real workflows—not just chat. Depending on function, copilots could:

  • Draft emails, proposals, and summaries

  • Retrieve account and case context from CRM/helpdesk

  • Generate meeting notes and action items

  • Create structured tickets, work orders, or approvals

  • Build reports, risk summaries, and compliance checklists

Tool use was governed by allow-lists and approval gates for sensitive actions.

5) Governance, Safety, and Human-in-the-Loop Controls

We established a Responsible AI operating model with:

  • Policy tiers by data sensitivity

  • Human approval for high-impact outputs

  • Red-teaming and prompt safety testing

  • Usage analytics and exception monitoring

  • Incident response playbooks for AI failures or policy breaches

This enabled scale without unmanaged risk.

6) Adoption Program and Continuous Improvement

Scaling required change management:

  • Role-based training and playbooks for each function

  • “Copilot champions” network and feedback rituals

  • In-product feedback capture and weekly iteration cycles

  • KPI measurement aligned to business outcomes, not vanity usage

Key Outcomes

The program delivered enterprise-scale adoption with measurable benefits:

  • Scaled copilots into production across 12 business functions with a consistent experience and shared platform.

  • Improved productivity and reduced cycle times for high-frequency tasks (drafting, summarizing, searching, triage, reporting).

  • Higher trust and lower risk through grounded responses, access controls, and audit logs.

  • Faster delivery of new copilots using reusable components and a use-case factory approach.

  • Sustained adoption via training, champions, and continuous improvement loops.

  • Operational readiness with monitoring, support ownership, and governance policies.

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